The process of selling and/or buying a home takes time. It should take time. Therefore, the relationship with your realtor can be a long, but important one. So, it’s especially crucial you find an agent that is best suited for your needs. Doing the ‘homework’ will pay off in the end if done properly. Not only will you have a pleasant experience with the agent, but you’ll also have peace of mind knowing you can put confidence in a highly skilled individual who is only looking out for your best interests.
Now, I’m sure you’ve been bombarded with real estate agents promoting themselves with yard signs, online ads, direct-mail postcards and even sponsored public benches. So, cutting through the advertising hype and nailing down the agent that’s right for you can be tough. Still, there are ways to evaluate an agent’s record and their potential.
Discover the methods below we strongly advise you follow to ensure a smooth transaction, whether purchasing or selling:
1. Read Testimonials & Reach out to Past Clients
In today’s technology-dominated world, it is easier than ever to gain access to vital information. Whether scrolling through a business’ social media page or scanning their website, you will more than likely come across reviews from previous customers. We highly suggest not just reading the first few but take the time to read all of them (but keep in mind, business owners do grow with time, so the more recent will be the most accurate.) Furthermore, go to the extent of selecting a couple clients and contacting them to get a more ‘personal’ testimonial, where you can ask any questions you may have. If you’re selling, feel free to ask whether the previous properties were similar to yours in price, location and other key features. You want someone who specializes in what you’re selling. If you can’t seem to find the information you are searching for, never hesitate to get in touch with a potential realtor to ask for the contact information of recent past clients.
2. Check Credentials
While experience and personality do play a big role in decision making, you should also take into consideration an agent’s credentials. Ensure that person has the proper licensing and that there are no disciplinary actions or complaints against them. This information can generally be found online or you can contact RECO. It is imperative you do this research when dealing with such a large sum of money.
As well, a realtor’s designations can help you make an informed decision. Some of these include:
ABR – Accredited Buyer Representative
AGA – Accredited Greenagent
ASA – Accredited Senior Agent
CCS – Certified Condominium Specialist
CERP – Canadian Employee Relocation Professional
CRES – Certified Real Estate Specialist
RRS – Registered Relocation Specialist
SRES – Seniors Real Estate Specialist
3. Ask About Professional Awards
These awards demonstrate an agent’s worth ethic and exemplary track records. However, it’s important to keep an open mind and realize everyone must start somewhere. Just because a real estate agent is new or doesn’t have many years under their belt, it doesn’t mean that they are underqualified. If your first impression is great, it could be an indicator they are the right agent for you.
4. Gauge Knowledge of the Area
A good agent is on top of the market in your desired neighbourhood. They are knowledgeable in regard to current selling prices, safest schools, crime rates, etc. It is best to select someone who has been working in that specific territory for some time and is a local expert.
5. Look at Agent’s Current Listings
Check out an agent’s listings online. Places to look include the real estate brokerage’s website and MLS. Most buyers start their search online, and you want an agent who uses that tool effectively. A key factor to consider is an attractive presentation on the web. Look at how closely the agent’s listings mirror the property you want to buy or sell. Are they in the same area? Is the price range similar? Does the agent have enough listings to indicate a healthy business, but not so many that they aren’t readily available or take too long to return your calls?
Overall, the perfect agent for you exists. It’s all about finding them and developing a bond that creates trust. You should always feel confident in your realtor that they have a strong strategy to sell your home or find you a new one. Your ideal agent should be easy to converse and work with, make you feel like a priority, an expert in their field and be reliable at all times.
If you’re in the market for a Brantford real estate agent, whether to help sell your current Brantford home and/or purchase a new one, Blackrock Realty has the solution for you. Our award-winning team is experienced and have the necessary negotiating skills to get you the optimal price. Contact us today at 519.900.4355 to set up a meeting with one of our agents!